ST-HUBERT / SWISS CHALET
Taste of Summer
One seasonal brief adapted across two brands, two markets and different product stories.
Art Direction · Photography · POS
Retail · Digital · Social
Client need
Refresh summer activity across two brands without losing the familiarity and recognition each one already owned.
Creative response
Use appetite, summer lifestyle cues and strong brand blocking to create a flexible system for each brand and market.
Solution
Two distinct summer expressions across POS, digital and social, connected by the same seasonal clarity and appetite appeal.
THE WORK · ST-HUBERT
St-Hubert Summer Campaign
A fresh visual direction rooted in St-Hubert’s Quebec identity, family-dining cues and appetite appeal. With limited photography available, the system uses bold yellow brand blocking and flexible layouts across POS, social and digital.
THE WORK · SWISS CHALET
Swiss Chalet Summer Campaign
A product-led summer system designed to keep Swiss Chalet at the centre of the supermarket meal occasion. The work highlights new seasonal salads with clear shopper messaging and appetite appeal across POS, social and digital formats.
