CONAGRA BRANDS
Packed to Please
A back-to-school system that turned a broad snack portfolio into one simple lunchbox solution for busy families.
Art Direction · POS
Retail · Digital · Social · CRM
Client need
Bring several kid-friendly brands together in a way that felt simple for parents and engaging for kids.
Creative response
Use the backpack as the visual organizer and treat each brand like a badge within one recognizable system.
Solution
A multi-brand campaign that flexed across paid social, promotional messaging and CRM without losing clarity.
THE WORK
Packed to Please
A bright back-to-school system that united multiple brands around one lunch-bag idea while keeping the promotion easy to understand and shop.
CRM extension
The same system carried into sponsored email, keeping the campaign recognizable while moving shoppers toward the retailer offer.
