SHEAMOISTURE · AMAZON
Amazon Brand Experience
A clearer, easier-to-shop brand experience built around how people browse beauty on Amazon.
ROLE
Art Direction · UX-informed E-commerce
CHANNELS
Amazon · E-commerce · Digital
01
Client need
Make a broad assortment easier to understand and shop without losing the richness of the SheaMoisture brand.
02
Creative response
Organize the experience around clearer category choices, modular page sections and stronger visual hierarchy.
03
Solution
A flexible storefront system that moves shoppers from brand story to category to product choice with less friction.
THE WORK
Amazon Brand Experience
A modular storefront that brings brand story, categories, collections and products into one consistent shopping experience.
