ORVILLE + NINTENDO
Snack + Play
A national family-game-night platform that connected snacking, entertainment and retail in one simple idea.
ROLE
Art Direction · Microsite · Packaging · POS
CHANNELS
Retail · Packaging · Digital · Social
01
Client need
Connect Orville and POGO with Nintendo in a way that felt natural, ownable and easy to activate.
02
Creative response
Build around an existing family ritual — snack + play — and make the idea instantly clear across every touchpoint.
03
Solution
A promotion-ready system spanning in-store theatre, packaging, digital media and a Nintendo Switch prize experience.
THE WORK
Snack + Play in market
The system scales from high-impact retail theatre to vertical POS, promotional packaging and digital media while keeping one clear visual hierarchy.
